James Avery partners with Blue Bell with new charm
KERRVILLE, Texas (KWTX) – Two famous Texas-based companies are collaborating to give customers quite a treat.
James Avery Artisan Jewelry has launched its new Blue Bell® Ice Cream Charm that features intricate details and a mixed-metal style, the charm is designed after a classic Blue Bell carton of ice cream.
“We are excited to partner with Blue Bell and craft an artful design that speaks to so many Texans,” says James Avery CEO John McCullough. “James Avery and Blue Bell fans alike will be able to purchase the first charm in this iconic Texas partnership.”
The charm is crafted from sterling silver and bronze, representing the iconic look of a half-gallon carton of Blue Bell Homemade Vanilla Ice Cream, according to the jewelry brand.
In partnership with Blue Bell, James Avery artisans worked on enhancing every detail on the carton, like the recognizable Blue Bell cow and girl logo on the front and on top of the charm.
“We are honored to have James Avery create a Blue Bell charm,” says Ricky Dickson, Blue Bell CEO and president. “Watching our charm come to life has been a fun experience. James Avery is known for high-quality jewelry with amazing attention to detail. And we are excited to share this collaboration with everyone.”
The new Blue Bell Ice Cream Charm is available for purchase in-store at all James Avery retail locations and the Blue Bell Country Store in Brenham.
