Blue Bell releases new Cinnamon Twist flavor

BRENHAM, Texas (KBTX) – Blue Bell has released a new ice cream flavor available Monday. The following is a press release with details about Cinnamon Twist ice cream:

Blue Bell Ice Cream is releasing a new flavor with a twist, a delicious cinnamon twist! Cinnamon Twist Ice Cream arrives in stores beginning Monday.

Cinnamon Twist is a rich, creamy ice cream with hints of brown sugar and cinnamon combined with tasty cinnamon bun dough pieces and a cinnamon icing swirl.

“We have put a twist on a popular pastry by turning it into a great-tasting ice cream,” said Joe Robertson, executive director of advertising and marketing for Blue Bell. “The perfect cinnamon twist has a soft, almost gooey texture.

The cinnamon bun dough pieces in our new Cinnamon Twist Ice Cream capture this perfectly, and the delicious cinnamon icing swirl complements the ice cream and tasty dough pieces.

“It is a sweet twist our fans will enjoy.” Cinnamon Twist is available in the half gallon and pint sizes for a limited time.

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